Lead Generation

Lead Generation works as an active online salesman on your behalf, and brings you qualified leads.

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Generating Qualified Leads

The best leads drive your business, and when doing any form of sales, the old foot in the door will always reign supreme. Through our services, we instruct you on how to capitalize on this generation, and to turn leads into sales, and sales into success. Web design and SEO is also a crucial part in generating quality leads.

Tired of wasting time on business leads that don’t convert?

How about companies that charge an arm and a leg then send the leads to your competitors?

Get the right type of customer calling your business. We get new customers to come straight to you. First, you tell us about the kind of customers you want and the kind you don’t. Then together we create a plan to bring them in. We will make sure you’re front and center when they search.

We keep optimizing to bring you more customers. For us, the process never stops. By tracking each click and call, we’re able to continuously fine-tune your campaign and bring you better leads.

Pay Per Call
With pay per call, you only pay for what you get. Most clients start out with this plan before transitioning to the Flat Rate Unlimited. Pay per call includes: Tracking phone number, call audits and call recording.

Flat Rate Unlimited
Unlimited calls sent straight to your phone and tracking phone number, call audits and call recording.

The Basics of Lead Generation

What does a lead mean to your company?  Let’s begin by with the definition of a lead.

Many companies have different definitions depending on their sales cycle, but standard definition is a qualified potential buyer who shows some level of interest in purchasing your product or solution.

For the leads that fill out a form, they often do so in exchange for some relevant content or a compelling offer. You can break lead generation up into two main categories:  Inbound and Outbound.

And as discussed above, you need to make sure that you keep in mind your nurture and customer retention marketing strategies as part of a holistic strategy.

Inbound Marketing

At Rozek Media, our definition of inbound marketing is “the process of helping potential customers find your company—often before they are even looking to make a purchase—and then turning that early awareness into brand preference, and ultimately, into leads and revenue.”

Gone are the days that a marketer only relied on outbound techniques like trade shows, cold calling, and advertisements to get leads. Today’s buyer is in control.

Buyers seek out three pieces of content about a vendor for every one piece sent by a marketer, and for every one piece sent by sales. Because of buyer self-education, your job as a marketer is to be heard through the noise and come up with new ways for leads to find you.

To be a marketer in today’s world, you need a solid grasp of inbound in order to truly amplify your lead generation impact.

How do you do that?

You need to create interest by offering a relevant mix of informative and entertaining content that builds a meaningful relationship with your audience. And you have to make sure that you are distributing your content through all the right channels – where your buyer spends time.

Outbound Marketing

While inbound marketing is getting a lot of buzz, a well-rounded marketing mix should include both inbound and outbound marketing strategies. Inbound works for broad lead generation activities, but outbound is good to amplify your inbound efforts, and target specific opportunities.


So what exactly is outbound marketing?

It’s using outbound channels to introduce your message and content to your prospects, typically through rented attention, rather than making your content and messages available on your own properties.

In many cases, outbound techniques can get someone to think about you even if they haven’t thought about you yet, since many of the methods you use should have more of a “wow” factor to make your company stand out.

Outbound communication is often highly targeted, with a call-to-action that is very obvious. As a result, good outbound marketing can push someone through the sales funnel at a faster rate, assuming they are closer to being ready to buy.

Inbound alone often does not drive someone to buy. Outbound gives them that extra nudge they need to drive a lead down the sales funnel.

Combining outbound and inbound can multiply the number of views you generate, dramatically increase sharing, and ultimately increase the number of potential customers who see your content. While your mix may differ from ours, we find that the following outbound tactics work best.